Summary

As a newly acquired product of MYOB, I was tasked to fly up to Brisbane from New Zealand to lead the product design strategy of Nimbus Portal, met with the owner, head of product and the existing team to curate a strategic plan to merge the product to MYOB ecosystem by improving the design and experience of the current system while maintaining the legacy product and its offers. This was one of my biggest achievement working at MYOB while working with 3 other products.

Problem Statement

With over 500k daily active users, Nimbus remains popular, but its legacy design no longer aligns with modern technology and UX standards. Despite its strong market position, the product risks losing relevance without a design-led approach. To preserve its competitive edge and avoid a ‘Kodak moment,’ Nimbus must focus on delivering an improved, user-centered experience.

Solution

We developed a modern design, rigorously tested the product’s usability before launch, and crafted an innovative experience while preserving its dynamic features. Additionally, we mitigated risks and established a future-ready pricing model. The design process also uncovered opportunities and challenges, guiding pivotal decisions for the MVP.

As part of my design strategy, I regularly use card sorting to validate solutions and gain insights into users’ Jobs to Be Done (JTBD). Understanding what users need to accomplish on each screen provides valuable leads on how they interact with the product, enabling more informed design decisions.

Nimbus is a SaaS product and to make sure there’s a clarity on each features, I keep on a library that show’s each milestone that have finished, validated and ready for development, this keeps us align with the delivery team.

I drew inspiration from cloud management services like Dropbox and Google, referencing their designs and features to shape the product using familiar web and interaction conventions. Rather than reinventing the wheel, my approach focused on leveraging common patterns that users already understand, ensuring seamless navigation through familiarity.

As part of this major initiative, I regularly present design validation and usability reports to ensure management that each feature I design adds value to the product. By demonstrating how each phase of feature-based tasks has been thoroughly vetted, I provide certainty in the solution before it moves into the delivery phase.